Aditya Birla Fashion and Retail Limited, through its wholly owned subsidiary Aditya Birla Digital Fashion Ventures Limited (TMRW), has increased its stake in Bewakoof Brands Private Limited by 10.02% through a secondary share purchase completed on June 8, 2026.
TMRW acquired an additional 10.02% equity stake in Bewakoof through the secondary share purchase, raising its total holding to 99.03% of the equity share capital. The holding stood at 89.01% prior to the transaction. The total paid-up equity share capital of Bewakoof stands at Rs 9,16,840.
The acquisition was made for cash consideration in accordance with the Share Subscription and Shareholders' Agreement dated March 22, 2023. The agreement included pre-defined milestones for TMRW's stake increase in Bewakoof through stake purchase or secondary transaction. No regulatory approvals were required for the acquisition.
Bewakoof reported a turnover of Rs 243.12 crore for the fiscal year ended March 31, 2026, up from Rs 172.97 crore in fiscal 2025 and Rs 160.85 crore in fiscal 2024. Bewakoof is engaged in the manufacturing, marketing, and distribution of fashion apparel, footwear, and accessories under its brand.
Bewakoof was incorporated in 2011 and operates through both online and offline channels. The transaction does not fall within the definition of a related party transaction. None of the promoter, promoter group, or group companies have any interest in the acquisition of the equity stake.
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