Affle 3i Limited, through its step-down subsidiary Affle MEA FZ LLC, has entered into a definitive asset purchase agreement with DT (NASDAQ: APPS), formerly Digital Turbine, to acquire select AdColony technology assets. The acquisition includes the AdColony SDK for Android and iOS devices, the tech platform, existing integrations with in-app publishers and mediation platforms, the brand name, domain, and the goodwill related to the assets.
The acquisition is part of Affle's 10X growth strategy to augment its Consumer Platform technology stack with broader SDK reach across mobile publisher connections globally. Affle's deep verticalization strategy and expanded IP portfolio are expected to enhance human-vs-non-human data distillation to drive premium consumer conversions through its CPCU (Cost Per Converted User) business model.
Anuj Khanna Sohum, Chairperson, MD and CEO of Affle, said the integration of AdColony is a significant step toward driving global scale for Affle's advertisers with premium conversions powered by deeper audience intelligence across all industry verticals. The integrated stack is expected to unlock greater ROI for advertisers and publishers and drive long-term value for stakeholders.
The transaction enables DT to further focus investment and resources on its core media and distribution platforms and differentiated data and intelligence assets. Bill Stone, CEO of DT, said the decision to consolidate around a single exchange platform following the Fyber and AdColony acquisitions allowed DT to simplify its technology stack and focus investment. He noted that Affle is a natural partner for these assets and that the transaction creates an opportunity to deepen the commercial relationship.
Sameer Sondhi, CEO of North America and Chief Strategic Investments Officer at Affle, said the acquisition supports Affle's goal of scaling globally and delivering personalized recommendations across connected consumer journeys. He said AdColony brings a long-standing reputation with publishers globally that complements Affle's broader strategy.
Through this acquisition and its ongoing commercial partnership with DT, Affle aims to deliver enhanced value for advertisers, publishers and stakeholders globally.
Disclaimer: This article is based on company filings submitted to the Bombay Stock Exchange (BSE) and National Stock Exchange of India (NSE) and is for informational purposes only. It does not constitute investment advice or a recommendation. Investors should conduct their own research and consult a qualified financial advisor before making investment decisions.