Karur Vysya Bank Limited has launched a premium credit card portfolio on the Visa platform, introducing four card variants across the Visa Platinum, Signature and Infinite categories. The portfolio includes Aura (Visa Platinum), Samara (Visa Signature), Altura (Visa Infinite) and Eternis (Visa Infinite) cards aimed at emerging affluent and affluent customers, including salaried professionals, self-employed individuals and business owners.
The cards offer curated benefits across travel, dining, entertainment and lifestyle categories. Benefits include hotel partnerships, airport lounge access, premium dining memberships, OTT subscriptions, accelerated rewards and zero foreign currency markup on select variants. The initial rollout is being made available to existing customers.
Shri Ramesh Babu, Managing Director and CEO of Karur Vysya Bank, said the launch marks an important step in strengthening the bank's affluent banking proposition. Consumer spending patterns are increasingly evolving towards travel, dining and lifestyle-led experiences, and the partnership with Visa enables differentiated value propositions tailored to these emerging preferences, he added.
Welcome benefits on the Eternis card include 10,000 reward points worth Rs 10,000 upon joining, a complimentary one-night stay at luxury Postcard Hotels, one-year elite club access and a one-year Club Marriott membership. The Altura card offers 7,500 reward points worth Rs 7,500 upon joining. The Samara card includes a free one-year Taj Epicure membership and a 12-month Amazon Prime membership. The Aura card provides a 12-month Amazon Prime membership and Zomato Gold membership.
Existing customers can check their eligibility and access pre-approved offers through the KVB DLite mobile banking application or by contacting their nearest branch.
Disclaimer: This article is based on company filings submitted to the Bombay Stock Exchange (BSE) and National Stock Exchange of India (NSE) and is for informational purposes only. It does not constitute investment advice or a recommendation. Investors should conduct their own research and consult a qualified financial advisor before making investment decisions.