KEI Industries Limited has appointed actor Rashmika Mandanna as its brand ambassador for a period of two years. KEI announced the development through a regulatory filing with the BSE and National Stock Exchange on June 24, 2026.
KEI will launch a 360-degree integrated marketing campaign featuring Mandanna, with a new television commercial expected in the coming week. The campaign will run across television, digital platforms, social media, print, and outdoor advertising at multiple consumer touchpoints nationwide.
Chairman cum Managing Director Mr. Anil Gupta said KEI is delighted to welcome Mandanna. "Like Rashmika is famous for her movies and brilliant performances, KEI is famous for its quality products and services all over the world," Gupta said.
Director Mrs. Archana Gupta said KEI admires the strength, resilience, and achievements of women who inspire progress. She said Mandanna represents the spirit of today's empowered woman. Executive Director Mr. Akshit Diviaj Gupta said Mandanna's authenticity and energy align with KEI's core values of trust, quality, and innovation.
The appointment is part of KEI's marketing initiatives aimed at strengthening customer engagement and enhancing brand visibility. Mandanna's popularity across geographies and generations made her a natural fit for the brand. KEI said Mandanna brings authenticity and versatility that align with its focus on excellence, trust, and innovation.
KEI Industries was founded in 1968 and is one of India's leading manufacturers of wires and cables. KEI serves domestic and over 60 overseas markets, offering wire and cable solutions from 1.1 KV to 400 KV across sectors where electricity is used.
Disclaimer: This article is based on company filings submitted to the Bombay Stock Exchange (BSE) and National Stock Exchange of India (NSE) and is for informational purposes only. It does not constitute investment advice or a recommendation. Investors should conduct their own research and consult a qualified financial advisor before making investment decisions.