WESTLIFE FOODWORLD LIMITED has launched a new brand campaign 'Let's Family at McD' to mark 30 years of McDonald's India (W&S) in the country. The campaign is anchored in a brand anthem written by lyricist Prasoon Joshi and conceptualised by McCann India. The campaign is a tribute to the moments the brand has been part of across three decades in India.
The campaign redefines family beyond traditional boundaries to embrace friends, colleagues, and communities. It acknowledges the moments the brand has been part of over three decades, from after-school meals to late-night drive-thru visits, post-exam celebrations, birthday parties, and office lunch breaks.
Akshay Jatia, CEO of Westlife Foodworld, said the campaign celebrates an inclusive definition of family that reflects how India comes together today. Westlife Foodworld remains committed to being a place where everyone feels they belong and where many more memories will continue to be made.
Prasoon Joshi, Chairman of Omnicom Advertising India, said the idea of family for Indians has a nuanced meaning beyond a narrow definition, encompassing people who stand by us and make ordinary moments memorable. Joshi wrote the campaign anthem, bringing the idea to life through a playful, culturally rooted lens. Rahul Mathew, Chief Creative Officer of McCann India, added that families today extend beyond biological units to include those who play a role in their lives or share a passion with them.
The campaign will roll out across digital platforms and in-store experiences, supported by a digital-first amplification strategy. It positions McDonald's as an everyday social space for connection, defined by warmth, familiarity, and ease. The campaign sets the tone for the brand's next chapter as it approaches three decades in India.
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