Persistent Systems Limited (NSE: PERSISTENT, BSE: 533179) has partnered with the San Francisco Unicorns as the official Re(AI)magining Partner for the 2026 Major League Cricket season. Persistent will operate within the team's premium partnership tier under the agreement.
The partnership focuses on bringing AI and data-led innovation into high-performance sports environments where speed, adaptability and insight define outcomes. The collaboration supports Persistent's strategy to expand its AI-led capabilities in North America and build closer proximity to clients operating in real-time, decision-intensive environments.
The #GameReAImagined campaign will activate the partnership. The campaign explores how AI is helping make the hidden layer of the game more visible through performance insights on the field and richer fan experiences off it.
Persistent will explore opportunities with the San Francisco Unicorns across data, AI and fan engagement initiatives. The relationship extends beyond sponsorship into potential areas of innovation tied to performance and fandom. Major League Cricket is expanding across key US markets, and the partnership creates an environment to show how intelligence, analytics and technology can shape both on-field performance and fan engagement.
Brand visibility includes on-field perimeter boards, team kit branding and Persistent Coaches' Corner, a dedicated branded content property. The partnership also includes a hospitality suite for client and partner engagement in North America with select invite-only experiences.
CEO Sandeep Kalra said cricket is becoming a game of intelligence as much as execution. The ability to convert data into real-time insight is increasingly the difference between good and great outcomes, he added. David White, CEO of San Francisco Unicorns, said sport is evolving quickly with data and technology playing a bigger role in how teams prepare, compete and engage with fans.
Disclaimer: This article is based on company filings submitted to the Bombay Stock Exchange (BSE) and National Stock Exchange of India (NSE) and is for informational purposes only. It does not constitute investment advice or a recommendation. Investors should conduct their own research and consult a qualified financial advisor before making investment decisions.